“I love macarons, cupcakes, doughnuts, pancakes, and maple syrup. Tyler, a self-confessed sugar fiend, was clearly inspired by his own palate for his candy-colored collection. “You don’t notice it until a certain light hits it.” That serenity, that freedom, that moment, that’s what it smells like to me.” A longtime fan of the manicure, Tyler is also selling a nail polish available in three shades: Geneva Blue, modeled on his baby blue ’90s Lancia Delta Integrale Georgia Peach and Glitter, which he describes as reminiscent of an Asscher-cut diamond. “We found this weird little spot where it was like a forest and we lay there after swimming and let the sun dry us off, and I was like, ‘Oh, this is the greatest day of my life.’ All I had to worry about is what we were going to eat and which movie we were gonna watch after we played pool. “I was in Lake Tahoe a few years ago and we got Jet Skis and went really far out,” he says instead. Stepping inside the pod, we were immediately enveloped in the sweet scent of French Waltz, a fragrance he describes without the usual talk of top and base notes. “This lets it speak for itself.” Taking the immersive, pop-up experience to new heights, friends and family were ferried above the clouds in a fleet of vintage Rolls-Royce Silver Clouds to the sounds of a carefully curated soundtrack of Erykah Badu, Stevie Wonder, and French jazz fusion group Cortex-just the first step of an experiential journey into the world of Golf le Fleur that Tyler describes as “whimsical” and “reflecting the ideas of curiosity, color harmony, and opulence.”Ī car enthusiast, he discovered the spot on one his many drives around Los Angeles and designed a Flintstones-esque, baby blue boutique to house a synesthetic experience of smell, sound, and color. People read a headline and don’t care about the whole article,” he says. As with his debut show for Golf Wang back in 2016, which included an elaborate set complete with a bedroom, golf course, and skate ramp, he says he felt compelled to create a bigger, almost cinematic, story around the collection. Following sell-out collaborations with Converse, Lacoste, and Jeni’s Ice Cream, Golf le Fleur is now blossoming into a fully-fledged lifestyle brand encompassing apparel, accessories, beauty, footwear, eyewear, and luggage.Įver the performance artist, Tyler unveiled the new collection as an IRL version of those music videos at a location on the top of Mulholland Drive in Malibu this week. Over the last few months, those fervent fans have been speculating that something big was in the works after spotting clues in the videos for his new album, Call Me If You Get Lost. Who can forget the pink bellhop outfit he wore to the 62nd annual Grammy Awards, his Igor phase complete with Warhol wig, or the shorts and Mary Jane combo at LACMA’s 2019 Art + Film gala? It’s little wonder, then, that his own fashion brands, Golf Wang and Golf le Fleur, have inspired a cult following. Since bursting onto the scene in the late aughties with hip-hop collective Odd Future, Tyler, The Creator has become known as much for his bombastic lyrics as his renegade personal style.
0 Comments
Leave a Reply. |